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Jennifer Toth
2023.11.14
Verified
A must read for marketers at any stage of their career
As a brand marketer that has worked at established brands and startups looking to fast track building a brand identity, this book was a refreshing take on how to build an authentic brand in today's world. So much of what's missing in the way brands represent themselves is that deep understanding of the values that drive every decision and communication touch point. Jay brings that back to the discussion and shows how to intersect not only the values of the brand you represent, but your own personal values, to create a product that truly reflects the people that run it.Now that I've been shifting to career coaching for marketers, I've begun buying this as a gift for everyone I work with. It's a must read for my clients that are thinking about how they make an impact both personally and professionally in a way that aligns with their values.