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Brian Davidson
2023.05.27
At its core, Appleton Greene's Customer Value Management (CVM) program is an approach to managing all aspects of the "value journey" that a customer takes, from initial contact with potential customers—whether that contact occurs through a web calculator, SDR outreach, a targeted marketing campaign, or through a focused marketing effort or the active sales cycle, to ongoing customer relationship management after solution implementation.
We started engaging in this program four years ago and are still recycling it. The benefits are holistic, and new employees must be fully involved. The program makes setting boundaries, managing expectations, and delivering time after time easier.