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Francis Dale
2023.05.27
When launching our new products or bringing our existing products into a new niche market, we felt that we needed a plan to help us to penetrate the market and grab the attention of our target audience.
This is where Appleton Greene’s SaaS go-to-market strategy program helped us. It helped to plan, develop, implement, manage, and review a detailed strategic plan that enabled us to figure out the right way to launch and generate more significant paybacks in the long term.
It helped us to:
- Identify the right audience.
- Create value proposition and messaging.
- Decide on your sales and pricing strategy.
- Choose a marketing distribution strategy.
- Choose a customer experience strategy and customer funnel.
- Decide on the right metrics to track.
Outstanding programs, excellent service, and easy to measure. This was a worthwhile experience for us.