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Dr. Fortis
2024.03.02
Like any business, we want to grow; we want to achieve more market share; we want to succeed. However, achieving growth for growth's sake has proven unsustainable. Rapid growth in the past has led to some uncomfortable consequences:
Overheads spiraling out of control
A lack of analytical decision-making
A breakdown of our management structure
Reduced quality of customer service
Communication problems
Data silos and poorly selected technologies
Focus on short-term gains
Poor hiring decisions and employee retention
Appleton Greene's Growth Strategy program provided us with the strength and depth we needed to move forward with confidence. I particularly liked that the program was implemented over three years, which gave us the support necessary to implement these processes. It gave us the confidence that we were covering all bases. We learned that strategic growth is intentional growth. It results from strategic initiatives rather than organic growth or uncontrollable market forces.
It is like losing weight too quickly and then putting the weight back on again, as opposed to losing weight as part of a carefully planned and healthy diet plan. The growth we achieved with Appleton Greene's Growth Strategy program was carefully planned and more sustainable. I would recommend this program to any business that prides itself on the quality of customer service it provides and never wants to achieve growth at the expense of this.